Start a TV Channel with View TVx Eco-system – If you have ever dreamed of starting your TV channel, you might think that it is too expensive, complicated, or time-consuming. However, with the help of View TV and Kapang, you can create, launch, and manage your TV channel in a fast, easy, and affordable way.

How to Start a TV Channel with View TV and Kapang

View TV is a leading CTV platform facilitator that does it all. Whether you want to create, broadcast, distribute, or monetise your streaming video and linear FAST channels, View TV has you covered. With View TV, you can reach any platform globally with fully integrated SSAI that you control. You can also use FAST Plus, the innovative feature that gives you access to real-time data and insights on your channel performance, audience behaviour, and OTT revenue streams.

kapang is an amazing live TV and video entertainment platform that delivers broadcast television channels and on-demand video content. Distributing and monetising linear TV channels from around the globe to major audiences FAST. kapang enables you to watch live TV and an extensive on-demand library to provide a free-to-air global entertainment service. This service can be upgraded allowing you to watch live events and watch live sports from across the globe/.

To start a TV channel with View TV and kapang, you need to follow these steps:

• Step 1: Decide on your channel name, logo, genre, niche, and FAST Channel target audience. You need to have a clear vision of what your channel is about, what kind of content you want to offer, and who you want to reach.
• Step 2: Create or acquire your content. You need to have enough content to fill your channel schedule. You can create your content using your own equipment or studio, or you can acquire content from other sources, such as View TV Studios
• , which works with content owners and distributors to create, distribute and monetise video libraries in the form of FAST Channels, AVOD, SVOD & TVOD using CTV Distribution and kapang.
• Step 3: Design and deliver your channel. You need to use a cloud TV playout solution that enables you to create, curate, manage, and deliver your channel to multiple platforms. You can use View TV Play, which is a cloud TV playout solution that enables linear television broadcasters of all sizes to create, curate, manage, and deliver linear television services to multiple analogue, OTT, and Connected TV platforms.
• Step 4: Monetise your channel. You need to generate revenue from your channel by using various methods, such as ads, subscriptions, pay-per-view, or donations. You can use View TV Marketplace, which is a server-side ad insertion solution that allows you to insert ads into your channel dynamically and seamlessly. You can also use View TV Cloud, which has announced a new revenue and earnings dashboard. This dashboard allows broadcasters to monitor the monies earned, and audience data per channel.

By following these steps, you can start your own TV channel with View TV and kapang in no time. You can also enjoy the benefits of having a sustainable and scalable business model that maximises your revenues and provides you with responsive reporting for broadcaster and content creator grades. Don’t settle for less. Choose View TV and kapang, the best CTV platforms in the industry.

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Live video delivery has many benefits and applications, such as entertainment, education, communication, marketing, and social media. You can watch live concerts, sports, news, and shows from anywhere. You can also create your own live content and share it with your audience in real-time. Live video streaming can help you engage with your viewers, increase your reach, and generate revenue from ads or donations.

Live Video Streaming Monetisation

Live streaming video monetisation is the process of generating revenue from live video content that is broadcast online. Live streaming video monetisation can be a lucrative and sustainable way for content creators, broadcasters, and platforms to earn money from their live streams, as well as to grow and engage their audiences.

There are many ways to monetise live streams, depending on the type, quality, and purpose of the content, as well as the size, preference, and behaviour of the audience. Some of the most common and effective methods are:

• Launch your own live streaming platform: This is the most profitable and reliable way to monetise your live streams, as it gives you full control and ownership over your content, audience, and revenue. You can create your own live streaming website or app using a platform like Uscreenhttps://www.uscreen.tv/blog/make-money-live-streaming/, which allows you to host your own live streams, charge a one-off or subscription fee, engage your audience in real-time, and keep 100% of what you earnhttps://www.uscreen.tv/blog/make-money-live-streaming/. You can also customise your platform to match your brand and niche, and offer additional features like video on demand (VOD), podcasts, or merchandising.
• Sell pay-per-view streams: This is a way to monetise your live streams by charging a one-time fee for access to a specific live event or content. This method works well for exclusive or premium content that has high demand and value, such as sports, concerts, conferences, or workshops. You can use a platform like Muvihttps://www.uscreen.tv/blog/video-monetization-platforms/ to sell pay-per-view streams on your own website or app, or on third-party platforms like Roku or Apple TVhttps://www.uscreen.tv/blog/video-monetization-platforms/.
• Create and sell your own products: This is a way to monetise your live streams by promoting and selling your own products or services that are related to your content. For example, if you are a fitness instructor, you can sell your own workout programs, equipment, or supplements during your live streams. You can also use live commerce platforms like Livescalehttps://streamyard.com/blog/live-streaming-guides/how-to-make-money-with-live-streaming or Bambuserhttps://www.wowza.com/blog/8-ways-live-streaming-monetization to create shoppable live streams that allow viewers to buy products directly from the video.
• Offer related services: This is a way to monetise your live streams by offering related services that add value to your content. For example, if you are a teacher, you can offer tutoring, coaching, or consulting services during or after your live streams. You can also use platforms like StreamYardhttps://www.brid.tv/6-ways-to-monetize-live-streams-everything-you-need-to-get-started/ or Restreamhttps://www.youtube.com/watch?v=G-c3AWvm6QQ to create interactive live streams that allow viewers to chat with you, ask questions, give feedback, or request services.
• Find a live stream sponsor: This is a way to monetise your live streams by partnering with a brand or company that pays you to promote their products or services during your live streams. This method works well for content that has a large and loyal audience that matches the sponsor’s target market. You can find sponsors by reaching out to them directly, using platforms like FameBithttps://restre.am/uscreen or Grapevine Logichttps://restre.am/AFUN, or joining networks like Twitch Partner Program or YouTube Partner Program.
• Join an affiliate program: This is a way to monetise your live streams by joining an affiliate program that pays you a commission for referring sales of products or services that are related to your content. For example, if you are a gamer, you can join an affiliate program like Amazon Associates or Humble Bundle Partner Program and earn money by recommending games or gaming gear during your live streams. You can also use platforms like Kit.co or Geniuslink to create and share curated lists of products you use or recommend.
• Ask for tips or pledges: This is a way to monetise your live streams by asking for tips or pledges from your viewers who appreciate your content and want to support you. You can use platforms like Patreon or Ko-fi to create membership tiers that offer exclusive rewards or perks for your supporters. You can also use platforms like Streamlabs or TipeeeStream to accept tips or donations during your live streams.
• Sell branded merchandise: This is a way to monetise your live streams by selling branded merchandise that features your logo, name, catchphrase, or design. This method works well for content that has a strong brand identity and fan base. You can use platforms like Teespring, Spreadshop, or Merch by Amazon to create and sell custom merchandise such as t-shirts, mugs, stickers, or posters.
• Monetize with live stream ads: This is a way to monetise your live streams by displaying ads before, during, or after your live streams. This method works well for content that has a large and diverse audience that generates high views and impressions. You can use platforms like YouTube, Facebook, or Twitch to monetize your live streams with ads, but you will have to share a portion of your revenue with the platform and follow their policies and guidelines.

Live streaming video monetisation is a growing and evolving field that offers many opportunities and challenges for content creators, broadcasters, and platforms. By choosing the right method or combination of methods that suit your content, audience, and goals, you can turn your live streams into a source of income and satisfaction.

Check out Streaming TV Services from View TV and Kapang

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View TV has released FAST Sports Channel as a channel to deliver multiple live sports via an electronic programme guide, EPG, that can be booked in advance by any sports team. to broadcast live on a broadcast-grade streaming TV channel without the need to run a costly dedicated streaming TV channel and adopting a skilled team from two hours per year to regular weekly events.

Cloud Production makes it all possible.

FAST Sports Channel provides a cloud-based live production suite of tools for teams and sports federations to create their broadcast. Ingest a dozen cameras worldwide, multiple remote commentators, frame-accurate ad breaks, multiple sponsor transitions and live graphics using Sports AI to deliver their entire production from a satellite truck, a laptop or an iPad attached to 5G or Starlink in several hours.

How do the sports teams earn money?

Each sports team receives 100% of the ad revenue generated. With a simple SaaS broadcast cost model, earning groups more than existing cable rights in a matter of months with a zero commitment cost model.

For sponsorships, this provides massive reach across multiple devices with centre-stage coverage, bringing national audiences and complete interactivity to their event.

Do the sports teams have to sell the advertising inventory?

Sports Teams on the FAST Sports Channel do not have to sell their advertising inventory, but they are available to sell sports at a yield to their existing sponsors and advertisers with prime positioning.

How does a team book their events?

Each team can book events up to one year in advance, taking at least one hour and up to 12-hour slots daily. Each team pays a fixed booking fee, and the performance of the events is published live via a comprehensive dashboard.

Sports Teams have nothing to lose.

The service is provided with a no-loss cost model for all parties. This means that if the correct process is followed and there is suddenly a large audience, the team will never pay more than they earned in any event at any time of day.

This was essential to developing the FAST SPORTS CHANNEL to ensure the teams generated much-earned revenue rather than losing rights funding and control of audiences.

How does a Sports Team get broadcast on the FAST Sports Channel?

All sports teams should contact the team at View TV via the contact us form or email don.cardone@viewtvx.com

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FAST Space is the FAST Channel area

FAST Space channels are linear channels that run on various devices and/or channel aggregators called FAST platforms. They include, among others, Samsung TV Plus, Peacock, LG TV, Roku, XUMO, etc. Some channels can run only on one platform, while others are available on two or more of them. Users log into them to select and view FAST channels of their preference https://www.tvrev.com/news/shapirofastmap.

FAST channels have various content from old movies and TV shows to modern streaming content. However, there might soon be an explosion of niche content, including eLearning, fitness, faith-based channels, and so on, as companies are exploring new use cases around FAST.

One of the main advantages of FAST channels is that they are free to watch, being interspersed with advertisements that generate revenue for the content providers and the platforms. These ads are dynamically selected based on user information such as their devices, location, time, age, gender, etc., making them more personalized and relevant.

Another benefit of FAST channels is that they can be leveraged to bring more users to a premium offering while earning additional revenue through dynamic ads. A FAST channel can include the content of different durations and types to ensure a tailored experience for its viewers. Even its ads are extremely personalized as they are dynamically selected. The ad server can be fed user information such as their devices, location, time, age, gender, etc., and the more information that is fed to it, the more targeted the ads are. The channels can be leveraged to bring more users to a premium offering while earning additional revenue through dynamic ads. Think of it as a way of giving a free trial to users who then consume some content free of cost which drives them to subscribe to a premium pack by using the content itself as the main hook https://www.bsgroup.eu/blog/what-are-fast-channels/.

FAST channels are today’s fastest-growing connected TV video platforms. They extend the reach of traditional linear TV channels (e.g. cable) to connected devices, like CTVs, tablets or laptops. However, unlike traditional subscription-based TV, FAST channels are supported by dynamically inserted ads https://www.bsgroup.eu/blog/what-are-fast-channels/.

The FAST ecosystem is complex and rapidly evolving, with many players competing for viewership and ad revenue. According to eMarketer, US ad spending on connected TV will reach $11.36 billion in 2021, up 40.1% from 2020. FAST channels are expected to capture a significant share of this market as they offer a compelling value proposition for both consumers and advertisers.

To create a successful FAST channel, one needs to consider several aspects such as content licensing, channel programming, ad insertion technology, distribution strategy, monetization model, and user experience. These factors will determine the quality and attractiveness of the channel as well as its profitability and scalability.

Creating a FAST channel can be challenging and costly for newcomers in the streaming space. However, there are also opportunities for collaboration and innovation in this emerging field. For instance, some companies offer end-to-end solutions for creating and distributing FAST channels across multiple platforms. Others provide tools and services for optimizing ad performance and user engagement. There are also platforms that aggregate and curate existing FAST channels into one interface for easier discovery and access.

FAST channels are not only a new way of delivering video content but also a new way of consuming it. They combine the best of both worlds: the convenience and choice of streaming with the familiarity and serendipity of linear TV. They also create new possibilities for content creation and monetization in the digital age.

As more viewers cut the cord and switch to streaming devices, FAST channels will become an integral part of the streaming landscape. They will offer a diverse and dynamic range of content that caters to different tastes and preferences. They will also provide a valuable platform for advertisers to reach and engage with their target audiences.

FAST channels are here to stay and grow. They are the new frontier of streaming TV.

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Live Sports Streaming is the holy grail in audience interactivity with broadcast, securing Streaming TV as the future of television as a direct cord-cutting replacement. View TV Sports announces amazing Live Sports Streaming Service.

Live Sports are traditionally delivered via Cable and Satellite Networks via ad-supported subscription models. This model is costly to produce and acquire rights to, with no guarantees of any financial returns.

View TV working with the teams on its Platform, Kapang has produced a model to allow all sports teams and networks to broadcast live and archive events. Using a sustainable hybrid monetization model of subscription, sponsorships, and programmatic ad-funded broadcasting.

View TV today announced that its white-label service works with Sports genres of varying sizes, from College Football to amazing Global Competitive Events.

View TV stated that using the flexibility of social media approaches whilst deploying Streaming Broadcast compliance returns more than $35 per household monthly revenues. The service grows and gains value to deliver a sustainable niche business model, earning 24 hours daily.

View TV is finalizing deals to deliver global soccer, combat networks, golf, and Olympic trial events. The same preset model has been proven using racket sports and has been continually developed over the last two years.

View TV using Kapang as the consumer platform repays rights owners 100% of the ad revenue earned. In exchange for actual SaaS operating costs, revenue avoids capital expenditure and costly management fees.

i.e. A 5,000-follower club running four live matches per month via a 24/7 linear channel can grow six-figure revenues within the first few months.

The revenue generation of YouTube with the value and control of a television broadcaster using “View TV Sports”.

For more information, contact the View TV team via their website at https://videoadserver.com

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The FAST channels industry has taken the television industry by storm with content owners being able to pop up, distribute and monetize their linear feeds to millions of people around the world.

As video advertising pulls 4-10 times the revenue View TV has developed a system to allow radio broadcasters to receive video and television revenues as visual radio services using the FAST infrastructure powered by View TV Cloud. Utilising FAST monetization audiences love.

Streaming Radio needs very little change to the operation of a radio station other than the addition of cameras and an onsite encoder, all the rest is completed in the cloud.

If you are a radio service wanting to monetize your service as a chat or music radio station then please drop us a message in the contact form.

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Connected TV Monetization is any TV set connected to the internet, most commonly used to stream video. Connected TV is the Future of TV. As well as encompassing smart TVs, the term also refers to TVs connected via set-top boxes, TV sticks, and even gaming consoles. So if you’re streaming video content from a Roku device, a Sony smart TV, or a Playstation, you’re using a connected TV.

What is OTT and how is it different from CTV?

OTT stands for over the top and refers to streaming services that deliver content via the internet. The service is delivered “over the top” of another platform. Services like Netflix or Hulu are video OTT services while Spotify is an audio OTT service. OTT can be consumed on any device with an internet connection and a screen. Even apps like WhatsApp, Viber, and Telegram are OTT services, as they function by allowing users to use their internet connection to share information.

In short, OTT is the service that provides internet-enabled content to a device, and often, those devices are CTVs. For more information on OTT, check out What is OTT?

How can I measure CTV with Adjust?

With Adjust’s comprehensive solution, CTV AdVision, marketers can prove ROI by linking app conversions and post-install events to CTV ads as well as determining CTV’s impact on the customer journey and other ad channels. The two most popular measurements clients seek from Adjust are CTV to mobile and CTV to CTV. View TV has it covered.

CTV to Mobile measurement

Our Connected TV to Mobile solution allows marketers to measure the performance of CTV ads that appear on mobile apps. Measuring CTV ad campaigns for mobile apps will enable you to understand the role CTV plays in your marketing mix, leverage the second screen experience, and see the full scope of your acquisition funnel.

CTV to CTV measurement

Many CTV platforms have their own CTV apps, like Roku OneView. A CTV app is one that’s specifically designed to work on a CTV. Adjusting CTV to CTV measurement lets marketers monitor the performance of CTV ads shown on CTV apps. Measuring the effectiveness of CTV ad campaigns for CTV devices with Adjust provides the benefits of large viewership and global reach while not compromising on the ROI and ROAS measurement that mobile marketers crave.

What types of CTV advertising are there?

There are two main types of OTT ads: client-side and server-side. In client-side settings, the streaming media viewport loads ads before episodes or movies are shown. Server-side ad insertion does not allow you to block ads because they are seamlessly integrated into the frame of the media. However, supporting server-side ad insertion is still relatively uncommon, as it is a much more technically challenging task.

What are the main CTV ad formats?

Within the CTV ecosystem, there are six CTV ad formats in addition to the standard video ads through which marketers can serve ads to users.

• Dynamic overlay: Existing video content is leveraged, given an “overlay,” and personalized for the viewer.
• Choice-based: Users are empowered to choose the ad they want to see. Often a message like “Which ad experience would you prefer?” is displayed with two options.
• Shoppable and actionable video: These ads are interactive and connect users to the products and brands within the ads. They can provide educational content, and external links, and have click-to-buy capabilities within the ad itself.
• Voice-integrated video ads: Users use their voice by speaking into the remote to follow on-screen prompts, pushing user engagement.
• Sequential CTV creative: Instead of during one shot, a story is told over a sequence, using multiple ads.
• Creative extensions and end cards: This ad type is short-form content served before or after existing CTV creatives. Incorporating QR codes is a great way to measure ad impact.

What are the benefits of CTV advertising?

With CTV adoption rates skyrocketing, marketers should take full advantage of this channel for user acquisition. By focusing on CTV advertising, app marketers gain several advantages.

Achieve a wider reach

CTV is becoming a key focal point in family life, existing across different devices in the living room. According to a report from eMarketer, more than half of US YouTuber viewers watch the video-streaming platform via a connected TV. Additionally, television is the overwhelmingly preferred device for American consumers to consume OTT content. In the United States, 62% of users say they access OTT services most often on TV. Mobile is in second place at 9%.

Make a greater brand impact

In a Statista survey in the U.S.,  71% of participants said they were more likely to tell a friend about a brand after seeing it in a connected TV ad rather than viewing the brand in a linear TV ad. Don’t underestimate the power of CTV advertising.

Expand the user journey

By leveraging CTV advertising, you can assist the other user acquisition channels in your marketing strategy. Then, with a solution like View TV Play, you can precisely analyze how your CTV ads help users convert within the user journey. Plus, you’ll be able to compare your CTV campaigns to the performance of your other marketing channels for a holistic view of your user journey.

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“Kapang announces zero revenue share to Broadcast CDN product customers as it releases its proprietary FAST Channel & Connected TV technology to deliver sustainable content business models across all platforms.”

Jamie Branson

Broadcast CDN delivering amazing broadcaster monetization

Kapang is a Connected TV platform delivering more than 400 FAST Channels & subscription CTV services to UK and USA viewers using an internally developed private content distribution network (CDN). Broadcast CDN provides broadcast-grade encoding, delivery & monetisation from an SRT/RIST live feed sent from any existing playout system. Check it out now.

The service provides a live linear & on-demand user experience that viewers demand and advertisers embrace by delivering continuity & predictability to provide a sustainable business model for FAST channels and content owners.

What do FAST Channels need to be earning?

A typical niche FAST channel should return the same as any traditional broadcaster. $1.5-$2m/annum can be easily achieved with an average of 20,000 people, a tiny fraction of US households, watching for 90 minutes daily. 

With Broadcast CDN, 10% of the US population engaging in CTV FAST PLUS services can see annual revenues exceed $10 billion—growing FAST Channels as a sustainable content business model for more than 500 fully sustainable FAST CTV channels.

Kapang releases its distribution service to all on Broadcast CDN.

Kapang has announced the public release of its delivery & distribution solution, offering channels an opportunity to use the secret sauce of Kapang across all platforms at an affordable & predictable cost.  

The solution consists of video encoding, CDN, SSAI, ad server, monitoring, and distribution for a fixed CDN fee, enabling any existing linear channels to reduce the number of integrated suppliers to one.  Broadcast CDN accepts SRT, RIST or MPEGTS for the source feed from most on-premise or cloud playout providers.

Live TV CDN & FAST Channel CDN

Live TV CDN from View TV halves Connected TV channel broadcast costs by eliminating the requirements for ZIXI distribution, cloud SSAI services and expensive CDN suppliers. BroadcastCDN is reducing business risk, increasing ad revenues and distributing every channel to an unlimited number of global platforms without any additional distribution fees.  

Broadcast CDN clients automatically receive 100% of the revenues generated on Kapang (UK & USA) and have fully integrated delivery costs from $0.05/hour. With a $0.25-$0.50/hour earning potential with no fixed fees to distribute the channels to other global platforms.

Broadcast CDN is the perfect solution for any broadcaster wanting to redistribute and monetise FAST channels across multiple platforms.

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